Winning the Moment for Your Brand
Your brand gets one chance – one moment – to win the sale. So, when your sample or product demo gets its shot in front of a potential buyer, it must be perfectly tailored to its audience and their needs at that moment.
At Vision Products our job is helping you get that moment exactly right.
Winning the moment with your building material samples and other physical merchandising tools starts by understanding the five most common ways samples lose the opportunity to close the sale:
- Your brand wants to project a high-end image. Your materials project something else.
- Your sample is missing a piece of information that the buyer needs to say ‘yes.’
- Your materials rely on someone else – a designer, retailer or contractor – to complete your brand or product story.
- Your sample may not make a design connection with the buyer.
- Your potential buyers may be confused by what they see online and the sample that they see in front of them.
Here’s how we help you get the moment right
A Smarter Strategic Design Process
Working collaboratively with you, we map out everything your materials need to do to succeed – attract, engage, educate, convince, make an emotional connection – and more. Then, before jumping to completed designs, we visually explore alternative options for delivering each element of success individually. Then we combine the best of the best to create your completed design.
This approach speeds up the process, ensures nothing is overlooked, resulting in fewer back-end design changes, and far greater success at that magic moment your sample gets its chance in front of the buyer.
Great design needs the support of multiple production technologies. We’ve carefully researched and collected the world’s best, including high-definition image capture and printing capabilities, and closed loop color control systems. These give us the flexibility to create and produce innovative designs in a wide range of high-quality formats and substrates – and in any quantity from a single prototype to thousands.
Transformative Fulfillment Capabilities
It’s not just what the buyer sees. It’s also when and where they see it. We can help you get the right sample in the right place at the right time with pre-built, built on demand, personalized and blind shipments – both B2B and B2C. Seven hi-tech production and fulfillment centers across the country give your program massive production power, and the speed and cost advantages of producing and shipping closer to where materials are needed.