Buttons and Badges – Adding Promotional Messages to Your Sample Boards
Plenty of building material manufacturers have promotional marketing messages that they’d love to be able to add and remove cost effectively from their sample boards as programs change. You know, messages like “$200 rebate through June” – or a burst announcing a new lower price per square foot – or even feature and benefit call outs like “waterproof” or “new colors!” Or how about being able to change the colorways on a sample to accommodate adds and drops? Most building materials samples aren’t designed to offer this kind of flexibility, Too many are what they are until you pay to replace them.
Well, what if you could easily and cost effectively add promotional messages to your sample boards and then remove them? That brings us to what we call “buttons and badges.” An innovation that gives you the capability to clip on and remove high quality, attention-grabbing temporary messages in all kind of shapes and sizes – or even clip on on a new set of colorways – and to do this in either the warehouse or in the field. To get this capability just ask us to design it into your samples so that it’s there if and when you need it.
If you’re interested, ask us about buttons and badges. It’s a clever way to keep your sample boards working harder and longer while increasing your sales. A real home run!
Here are some examples of injection molded buttons and badges we designed to call out a key product differentiator – wind resistance – on roofing samples. These were tested initially in a small number of retail stores before being rolled out nationally.