Sampco Blog – News, Trends, and Latest Developments
Check in here at the Sampco Blog for news and the latest updates from Sampco. We’ll cover what’s going on in sampling, from architectural binders, to building materials sample boards, and sampling marketing ideas, to physical samples for materials like ceramic and brick samples, siding samples and more. We’ll share industry insight pieces, articles on sampling trends, and where things are going, so you’re always kept well informed.
If you send building materials samples to potential buyers, you need to capitalize on the power of the unboxing experience to win the moment for your brand.
QR codes have had a rocky history – but now their use is exploding. And they offer building material manufacturers all kinds of new ways to help win the sale with their samples, retail displays and collateral.
They say, “It’s hard to fix a speeding locomotive.” It’s the same trying to cut cost and waste out of a big and active building materials sampling program. Fortunately we have some ideas. Here’s one.
Adding world-class print production, finishing and special effects to our extensive building materials sampling capabilities means new ways for you to win the moment with your samples and sales collateral.
When it comes to designing samples and sales tools for building materials companies – involving sales and getting their buy in may be the difference between success and failure. Here’s why.
The Confidence Factor – Shoppers need a lot of confidence before they can say yes to most new building materials like roofing, flooring or countertops. Are your sample board and sales collateral giving it to them?
Brand stories matter. Here’s why you should add the power of a good brand story to your building material samples boards and sales collateral – and some smart ideas for doing it.
Could your sample boards and marketing materials be better, and win more sales?