Sampco Blog – News, Trends, and Latest Developments
Check in here at the Sampco Blog for news and the latest updates from Sampco. We’ll cover what’s going on in sampling, from architectural binders, to building materials sample boards, and sampling marketing ideas, to physical samples for materials like ceramic and brick samples, siding samples and more. We’ll share industry insight pieces, articles on sampling trends, and where things are going, so you’re always kept well informed.
The Unique Print Capabilities of Qualprint That Give Building Products Brands a Competitive Edge
Print marketing materials have been forging meaningful connections with target audiences for years. In fact, many building products brands use print to help reach their marketing goals. In the industry, every interaction can be complemented with print collateral. With...
MSI Grouted Tile Samples Case Study
How Sampco Helped a Leading Tile Brand Craft Meaningful Samples and Efficiencies For any business that works with building products, it’s common to attend industry trade shows. At Surfaces, the Sampco team met part of the MSI team. MSI is one of the leading tile...
CertainTeed Integrity Roofing System Case Study
CertainTeed is one of the most recognizable and trusted names in roofing. One of its flagship products, the Integrity Roof System needed an easier way for the sales team, distributors, and dealers to showcase the benefits of the system. Since the Integrity Roof System...
How to Close More Sales with Printed Collateral from Qualprint
At Sampco, we specialize in creating branded marketing tools that resonate with sales prospects. From samples boards, architectural folders, custom solutions, and more, our team of industry experts helps building material brands bring their products to life with...
How to Present Your Building Materials to Market
Effective Ways to Present Your Building Materials to Market For building materials brands, it’s important to build brand awareness while showcasing the unique features of the products. Whether you’re a tile, wood flooring, LVT, or brick brand, the way products are...
Are Your Ceramic Tile Sample Boards Optimized?
Are Your Ceramic Tile Sample Boards Optimized? For ceramic tile brands, sample boards play a key role in marketing and sales efforts. Not only do they provide brand awareness, but they also show customers the possibilities different tile products offer. In fact, some...
3 Interior Design Trends Building Products Brands Should Know for 2023
3 Interior Design Trends Building Products Brands Should Know for 2023 For tile, LVT, and wood flooring brands, staying on top of design trends plays directly into sales goals. Every year, new interior design styles are discovered that impact how your products are...
What to Include on Your Samples to Impress Customers
What to Include on Your Samples and Marketing Tools to Impress Customers The early stages of the sample creation process are like a blank canvas. There’s a wide spectrum of opportunities waiting to be unlocked. Every decision is made with the viewer in mind. For...
How to Present Your Building Materials to Market
Effective Ways to Present Your Building Materials to Market For building materials brands, it’s important to build brand awareness while showcasing the unique features of the products. Whether you’re a tile, wood flooring, LVT, or brick brand, the way products are...
The Benefits of Beautiful Printed Collateral
See How Printed Collateral Can Supplement Your Physical Samples Take a moment to think back on the last time you were sent a handwritten postcard or letter. Whether it was from a family member or a dentist’s office reminding you it’s time for a check, a physical piece...
How Physical Samples Drive Building Product Sales
How Physical Samples Drive Building Products Sales In terms of using samples to boost sales, Costco has it down to a science. Not only do three out of every four customers take a sample, but this marketing practice leaves a lasting impression. In fact, popular news...
Improving Our Brick Sample Production Process
Building Efficient and Quality Brick Samples for Our Marketing Partners At Sampco, a large part of who we are as marketing partner for building material brands is working hard to find improvements that provide value. While this often involves helping our clients...
General Shale Case Study
The Benefits of Providing In-Depth Inventory Control General Shale is a North American leader in providing durable, beautiful, and affordable brick for a wide variety of building projects. No matter what type of technological innovations come into the market, it’s...
Karndean Case Study
Becoming a True Marketing and Branding Partner Karndean Design flooring is a manufacturer of beautiful, high quality luxury vinyl flooring that is dedicated to bringing exceptional floors that inspire and delight their customers. As a premier brand in a competitive...
Daltile Case Study
The Advantage of Agile and Personalized Sample Boards As one of the largest tile brands in the world, Daltile has a wide variety of unique sample needs to support its business. One of those needs is the creation of sample panels that go in Studio Showrooms to wow...
Kahrs Case Study
A Personal Approach to Wood Flooring Samples and Printed Collateral Kahrs is a brand that has been in the engineered wood flooring industry for more than 160 years. Based out of Sweden, Kahrs continues to innovate by creating durable products that evoke a welcoming...
The Importance of Physical Samples at Trade Shows
Trade shows for building products are back in full swing, and industry professionals are coming together to explore the latest products. At trade shows, interactive booths and technology are taking place on center stage now more than ever. While the building products...
Shipping Samples to Prospects? The Unboxing Experience Can Help You Win the Moment.
If you send building materials samples to potential buyers, you need to capitalize on the power of the unboxing experience to win the moment for your brand.
The New World of QR Codes – and How They Can Help Your Samples Win the Moment
QR codes have had a rocky history – but now their use is exploding. And they offer building material manufacturers all kinds of new ways to help win the sale with their samples, retail displays and collateral.
Smarter Sample Inventory Management – One Step to Lower Program Costs
They say, “It’s hard to fix a speeding locomotive.” It’s the same trying to cut cost and waste out of a big and active building materials sampling program. Fortunately we have some ideas. Here’s one.
Complete Commercial Printing Capabilities Expand Your Options to Win the Moment
Adding world-class print production, finishing and special effects to our extensive building materials sampling capabilities means new ways for you to win the moment with your samples and sales collateral.
Marketing and Sales Alignment: A Big Step to Smarter Samples and Sales Tools
When it comes to designing samples and sales tools for building materials companies – involving sales and getting their buy in may be the difference between success and failure. Here’s why.
Win the Moment by Building Confidence – One of the Keys to Better Sample Boards
The Confidence Factor – Shoppers need a lot of confidence before they can say yes to most new building materials like roofing, flooring or countertops. Are your sample board and sales collateral giving it to them?
Weaving Your Brand Story into Your Sample Boards and Sales Collateral
Brand stories matter. Here’s why you should add the power of a good brand story to your building material samples boards and sales collateral – and some smart ideas for doing it.
How Your Building Material Sample Boards Could Be Winning More Sales
Could your sample boards and marketing materials be better, and win more sales?
