Sampco Blog – News, Trends, and Latest Developments
Check in here at the Sampco Blog for news and the latest updates from Sampco. We’ll cover what’s going on in sampling, from architectural binders, to building materials sample boards, and sampling marketing ideas, to physical samples for materials like ceramic and brick samples, siding samples and more. We’ll share industry insight pieces, articles on sampling trends, and where things are going, so you’re always kept well informed.
What to Include on Your Samples to Impress Customers
What to Include on Your Samples and Marketing Tools to Impress Customers The early stages of the sample creation process are like a blank canvas. There’s a wide spectrum of opportunities waiting to be unlocked. Every decision is made with the viewer in mind. For...
How to Present Your Building Materials to Market
Effective Ways to Present Your Building Materials to Market For building materials brands, it’s important to build brand awareness while showcasing the unique features of the products. Whether you’re a tile, wood flooring, LVT, or brick brand, the way products are...
The Benefits of Beautiful Printed Collateral
See How Printed Collateral Can Supplement Your Physical Samples Take a moment to think back on the last time you were sent a handwritten postcard or letter. Whether it was from a family member or a dentist’s office reminding you it’s time for a check, a physical piece...
How Physical Samples Drive Building Product Sales
How Physical Samples Drive Building Products Sales In terms of using samples to boost sales, Costco has it down to a science. Not only do three out of every four customers take a sample, but this marketing practice leaves a lasting impression. In fact, popular news...
Improving Our Brick Sample Production Process
Building Efficient and Quality Brick Samples for Our Marketing Partners At Sampco, a large part of who we are as marketing partner for building material brands is working hard to find improvements that provide value. While this often involves helping our clients...
General Shale Case Study
The Benefits of Providing In-Depth Inventory Control General Shale is a North American leader in providing durable, beautiful, and affordable brick for a wide variety of building projects. No matter what type of technological innovations come into the market, it’s...
Karndean Case Study
Becoming a True Marketing and Branding Partner Karndean Design flooring is a manufacturer of beautiful, high quality luxury vinyl flooring that is dedicated to bringing exceptional floors that inspire and delight their customers. As a premier brand in a competitive...
Daltile Case Study
The Advantage of Agile and Personalized Sample Boards As one of the largest tile brands in the world, Daltile has a wide variety of unique sample needs to support its business. One of those needs is the creation of sample panels that go in Studio Showrooms to wow...
Kahrs Case Study
A Personal Approach to Wood Flooring Samples and Printed Collateral Kahrs is a brand that has been in the engineered wood flooring industry for more than 160 years. Based out of Sweden, Kahrs continues to innovate by creating durable products that evoke a welcoming...
The Importance of Physical Samples at Trade Shows
Trade shows for building products are back in full swing, and industry professionals are coming together to explore the latest products. At trade shows, interactive booths and technology are taking place on center stage now more than ever. While the building products...
Shipping Samples to Prospects? The Unboxing Experience Can Help You Win the Moment.
If you send building materials samples to potential buyers, you need to capitalize on the power of the unboxing experience to win the moment for your brand.
The New World of QR Codes – and How They Can Help Your Samples Win the Moment
QR codes have had a rocky history – but now their use is exploding. And they offer building material manufacturers all kinds of new ways to help win the sale with their samples, retail displays and collateral.
Smarter Sample Inventory Management – One Step to Lower Program Costs
They say, “It’s hard to fix a speeding locomotive.” It’s the same trying to cut cost and waste out of a big and active building materials sampling program. Fortunately we have some ideas. Here’s one.
Complete Commercial Printing Capabilities Expand Your Options to Win the Moment
Adding world-class print production, finishing and special effects to our extensive building materials sampling capabilities means new ways for you to win the moment with your samples and sales collateral.
Marketing and Sales Alignment: A Big Step to Smarter Samples and Sales Tools
When it comes to designing samples and sales tools for building materials companies – involving sales and getting their buy in may be the difference between success and failure. Here’s why.
Win the Moment by Building Confidence – One of the Keys to Better Sample Boards
The Confidence Factor – Shoppers need a lot of confidence before they can say yes to most new building materials like roofing, flooring or countertops. Are your sample board and sales collateral giving it to them?
Weaving Your Brand Story into Your Sample Boards and Sales Collateral
Brand stories matter. Here’s why you should add the power of a good brand story to your building material samples boards and sales collateral – and some smart ideas for doing it.
How Your Building Material Sample Boards Could Be Winning More Sales
Could your sample boards and marketing materials be better, and win more sales?