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Latest News, Trends, and Developments
Shipping Samples to Prospects? The Unboxing Experience Can Help You Win the Moment.
If you send building materials samples to potential buyers, you need to capitalize on the power of the unboxing experience to win the moment for your brand.
The New World of QR Codes – and How They Can Help Your Samples Win the Moment
QR codes have had a rocky history – but now their use is exploding. And they offer building material manufacturers all kinds of new ways to help win the sale with their samples, retail displays and collateral.
Smarter Sample Inventory Management – One Step to Lower Program Costs
They say, “It’s hard to fix a speeding locomotive.” It’s the same trying to cut cost and waste out of a big and active building materials sampling program. Fortunately we have some ideas. Here’s one.