CetainTeed didn’t want the bare minimum when it came to showcasing its samples. The displays needed to embody the craftsmanship, innovation, and trust that have defined CertainTeed for generations. That’s where Sampco stepped in.
Sampco partnered with CertainTeed to design and produce a new generation of custom showroom displays that reflect the brand and cater to the customer experience. What started as a regional test market analysis quickly evolved into a creative mission: reimagine how building products are presented and how they tell a story at first glance.
Identifying the Opportunity
During the initial test market phase, one thing became clear: There was room for improvement across the industry. Many displays in the market were purely functional – wire racks with no visual cohesion, limited branding, and minimal messaging. They got the job done butdidn’t engage or inspire.
Sampco recognized an opportunity to raise expectations. By combining structural integrity, premium materials, and thoughtful design, the team set out to build something that would stand out visually while reflecting the strength and reliability of CertainTeed’s products.
The Design Process
From concept sketches to engineered prototypes, every stage of development focused on balancing creativity and functionality. Sampco’s design and engineering teams collaborated to produce three unique display types, each tailored to different product categories andshowroom environments.
Durability was a key consideration from the start. The custom product displays needed to withstand use in showrooms and retail environments. At the same time, they needed to reflect CertainTeed’s brand identity through clean lines, cohesive graphics, and intuitive product organization. The end result is a library of displays that not only perform but also communicate a clear, consistent brand message.
Built to Showcase Their Brand Identity
These new displays redefine what it means to present building products with purpose. Every element—from the materials used to the layout of each product sample—was carefully chosen to ensure a high-end, professional presentation.
The designs balance strength and style: sturdy frames provide lasting durability, while refined finishes and strategic branding elements make each unit visually engaging. Whether viewed from across a trade show floor or up close in a distributor’s office, the displays invite interaction and create an immediate connection with the CertainTeed brand.
A Showroom Display Making an Impact Across the Industry
The launch of CertainTeed’s new display system is already generating excitement across trade events, including major shows like Metalcon. Each event provides a platform to highlight the craftsmanship behind the showroom displays and demonstrate how thoughtful presentation can elevate brand perception.
These installations set a tone for the brand’s presence in the marketplace. They’re designed to capture attention, start conversations, and leave a lasting impression.
Looking Ahead
The collaboration between Sampco and CertainTeed represents a shared vision for the future of product presentation: To create experiences that resonate with customers, reinforce brand values at every touchpoint, and to elevate the shopping experience.
As the CertainTeed displays roll out nationwide, Sampco continues to explore new opportunities to bring similar innovation to other leading brands across the building materials industry. Future projects are already in development, building on the same foundation of engineering and brand strategy that made this launch a success.
Sampco is redefining what a display can do – helping brands move beyond simply showing products to showcasing their identity and Winning the Moment. Contact us to learn more.
