by joefisher | Sep 14, 2021 | Brand Stories, Marketing Samples, Printed Sales Collateral, Retail Merchandising, Sample Boards
QR codes – or Quick Response codes – were invented in 1994 by a Japanese engineer named Masahiro Hara. He described their purpose like this, “The QR code is to connect people and information.” And QR codes do this well, simply and intuitively. Use your...
by joefisher | Sep 5, 2021 | Marketing Samples, Retail Merchandising, Sample Boards
There’s an old saying, “It’s hard to stop a speeding locomotive.” We haven’t tried, but we bet it is true. The same might be said about trying to cut cost and waste out of a big, fast-moving sampling program while keeping its responsiveness to the needs of the...
by joefisher | Aug 23, 2021 | Marketing Samples, Printed Sales Collateral, Retail Merchandising, Sample Boards
You know IKEA mainly as a flat-pack furniture manufacturer. What you might not know is that IKEA bought a Romanian forest in 2015 and one in Alabama in 2018. Just one more step in IKEA’s evolution toward full vertical integration. Their goal – better control...
by joefisher | Jul 2, 2021 | Marketing Samples, Sales, Sample Boards
A Story – Why Marketing and Sales Alignment Matters A friend of mine used to run the marketing department at a major flooring company. Recently he told me this story. “A few years ago, we launched a major new flooring product. It included a big advertising and...
by joefisher | May 12, 2021 | Retail Merchandising, Roofing Samples, Sample Boards
Confusion or Confidence – You Choose We’ve posted before about the idea of a “Win the Moment” checklist. It’s a list of everything your sample boards or other physical marketing materials need to do to win hearts, minds and sales when your materials get their...
by joefisher | May 7, 2021 | Brand Stories, Sample Boards
Brand or product storytelling has been a hot marketing topic for years. We’re believers. We think weaving a good brand or product story into your samples and other sales collateral is a powerful way to increase their potential to win the moment for your brand. And...
