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The New World of QR Codes – and How They Can Help Your Samples Win the Moment

The New World of QR Codes – and How They Can Help Your Samples Win the Moment

by joefisher | Sep 14, 2021 | Brand Stories, Marketing Samples, Printed Sales Collateral, Retail Merchandising, Sample Boards

QR codes – or Quick Response codes – were invented in 1994 by a Japanese engineer named Masahiro Hara. He described their purpose like this, “The QR code is to connect people and information.” And QR codes do this well, simply and intuitively. Use your...
Smarter Sample Inventory Management – One Step to Lower Program Costs

Smarter Sample Inventory Management – One Step to Lower Program Costs

by joefisher | Sep 5, 2021 | Marketing Samples, Retail Merchandising, Sample Boards

There’s an old saying, “It’s hard to stop a speeding locomotive.” We haven’t tried, but we bet it is true. The same might be said about trying to cut cost and waste out of a big, fast-moving sampling program while keeping its responsiveness to the needs of the...
Complete Commercial Printing Capabilities Expand Your Options to Win the Moment

Complete Commercial Printing Capabilities Expand Your Options to Win the Moment

by joefisher | Aug 23, 2021 | Marketing Samples, Printed Sales Collateral, Retail Merchandising, Sample Boards

You know IKEA mainly as a flat-pack furniture manufacturer. What you might not know is that IKEA bought a Romanian forest in 2015 and one in Alabama in 2018.  Just one more step in IKEA’s evolution toward full vertical integration. Their goal – better control...
Marketing and Sales Alignment: A Big Step to Smarter Samples and Sales Tools

Marketing and Sales Alignment: A Big Step to Smarter Samples and Sales Tools

by joefisher | Jul 2, 2021 | Marketing Samples, Sales, Sample Boards

A Story – Why Marketing and Sales Alignment Matters A friend of mine used to run the marketing department at a major flooring company. Recently he told me this story. “A few years ago, we launched a major new flooring product. It included a big advertising and...
Win the Moment by Building Confidence – One of the Keys to Better Sample Boards

Win the Moment by Building Confidence – One of the Keys to Better Sample Boards

by joefisher | May 12, 2021 | Retail Merchandising, Roofing Samples, Sample Boards

Confusion or Confidence – You Choose We’ve posted before about the idea of a “Win the Moment” checklist. It’s a list of everything your sample boards or other physical marketing materials need to do to win hearts, minds and sales when your materials get their...
Weaving Your Brand Story into Your Sample Boards and Sales Collateral

Weaving Your Brand Story into Your Sample Boards and Sales Collateral

by joefisher | May 7, 2021 | Brand Stories, Sample Boards

Brand or product storytelling has been a hot marketing topic for years. We’re believers. We think weaving a good brand or product story into your samples and other sales collateral is a powerful way to increase their potential to win the moment for your brand. And...
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Recent Posts

  • Shipping Samples to Prospects? The Unboxing Experience Can Help You Win the Moment.
  • The New World of QR Codes – and How They Can Help Your Samples Win the Moment
  • Smarter Sample Inventory Management – One Step to Lower Program Costs
  • Complete Commercial Printing Capabilities Expand Your Options to Win the Moment
  • Marketing and Sales Alignment: A Big Step to Smarter Samples and Sales Tools

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