by truedigital | Mar 22, 2023 | Marketing Samples, Sales
What to Include on Your Samples and Marketing Tools to Impress Customers The early stages of the sample creation process are like a blank canvas. There’s a wide spectrum of opportunities waiting to be unlocked. Every decision is made with the viewer in mind. For...
by truedigital | Feb 13, 2023 | Printed Sales Collateral, Sales
See How Printed Collateral Can Supplement Your Physical Samples Take a moment to think back on the last time you were sent a handwritten postcard or letter. Whether it was from a family member or a dentist’s office reminding you it’s time for a check, a physical piece...
by truedigital | Feb 13, 2023 | Marketing Samples, Sales, Sample Boards
How Physical Samples Drive Building Products Sales In terms of using samples to boost sales, Costco has it down to a science. Not only do three out of every four customers take a sample, but this marketing practice leaves a lasting impression. In fact, popular news...
by joefisher | Jul 2, 2021 | Marketing Samples, Sales, Sample Boards
A Story – Why Marketing and Sales Alignment Matters A friend of mine used to run the marketing department at a major flooring company. Recently he told me this story. “A few years ago, we launched a major new flooring product. It included a big advertising and...
