In building products, the sale rarely happens from a brochure alone. Buyers want to touch the material. See the finish. Compare the options. Picture it in their project. And when a customer walks into a dealer, distributor, or showroom, every part of that experience matters when you want to win the moment.
The display, physical sample, and print collateral need to tell the story behind the product – and that’s best achieved when working with one partner. Most brands manage those pieces through separate vendors, and that means managing different timelines, multiple contacts, and, worst of all, different interpretations of the brand. Working with Sampco eliminates these hassles to give you an advantage.
Sampco, Qualprint, and Pak-it joined together under the same corporate umbrella to give customers a connected solution built around one goal: creating more consistent, more strategic marketing experiences across every customer touchpoint. Whether you’re looking to create engaging print materials, develop a hands-on sample experience, or capture the sale with a point-of-purchase display, Sampco will deliver a solution that hits all marks.
A Smarter Way To Deliver One Brand Experience
When Sampco and Qualprint acquired Pak-it Displays, the goal wasn’t simply expansion. It was an alignment to make it easier for customers to leverage a range of marketing tools, including samples, print, and displays, from a single partner.
“Many of our customers were already investing in display alongside the physical samples and printed materials they brought from us,” explained Sampco President Michael Ryan. “Displays hadn’t been a core competency inside Sampco’s operation. Pak-it changed that.”
The acquisition brought decades of display expertise into the same ecosystem as Sampco’s sample manufacturing and Qualprint’s commercial print capabilities.
The result is a more connected offering for building product brands that need:
- Physical samples
- POP displays
- Print collateral
- Branded storytelling tools
- Retail and distributor support materials
The Value Goes Beyond Convenience
To make the best first impression with customers, brand consistency must be a top priority in the marketing materials ecosystem. A flooring display should feel connected to the sample board beside it. The brochure should reinforce the same story the display is telling. All the elements should be intentional from every angle to provide the best customer experience when they’re learning about your brand and its products.
Creating an Experience at the Point of Purchase
Every brand, especially in the building products industry, has unique value propositions that it must convey properly through different marketing materials. And the environment changes how those products should be displayed, explained, and experienced.
The Pak-it team includes display designers and structural engineers dedicated to developing store materials tailored to the way customers shop in each vertical. The team works closely with Sampco and Qualprint to ensure the right message is delivered at the point of purchase, carrying on a seamless brand experience.
Turning Displays into Storytelling Tools
One of the strongest examples Ryan recalled is a national display initiative developed for CertainTeed, a manufacturer of siding and trim. The project involved creating a display program that complemented the print and sample materials. The net result was a suite of marketing materials that told a product story at every stage of the purchase process.
Working with the Sampco, Qualprint, and Pak–it team gives you an edge when identifying and developing your marketing tools. In another example, the Sampco team approached GAF, makers of roofing materials, about a completely original POP display concept that fit with GAF’s other materials. In just a few short weeks, Pak–it’s engineers and production team delivered a prototype for review. Ryan commented that the customer was shocked by the level of innovation and speed of execution. It’s this kind of teamwork that brings new marketing materials to life for brands.
Win the Moment in More Ways
To see how Sampco, Qualprint, and Pak–it can help you build a connected experience for your brand with marketing tools that tell its story, contact our team.
