by joefisher | Sep 5, 2021 | Marketing Samples, Retail Merchandising, Sample Boards
There’s an old saying, “It’s hard to stop a speeding locomotive.” We haven’t tried, but we bet it is true. The same might be said about trying to cut cost and waste out of a big, fast-moving sampling program while keeping its responsiveness to the needs of the...
by joefisher | Aug 23, 2021 | Marketing Samples, Printed Sales Collateral, Retail Merchandising, Sample Boards
You know IKEA mainly as a flat-pack furniture manufacturer. What you might not know is that IKEA bought a Romanian forest in 2015 and one in Alabama in 2018. Just one more step in IKEA’s evolution toward full vertical integration. Their goal – better control...
by joefisher | Jul 2, 2021 | Marketing Samples, Sales, Sample Boards
A Story – Why Marketing and Sales Alignment Matters A friend of mine used to run the marketing department at a major flooring company. Recently he told me this story. “A few years ago, we launched a major new flooring product. It included a big advertising and...
