by joefisher | Oct 7, 2021 | Brand Stories, Marketing Samples, Printed Sales Collateral, Roofing Samples, Uncategorized
According to Youtube, “The amount of time people have spent watching unboxing videos just on their phones is the equivalent of watching the holiday classic “Love Actually” more than 20 million times.” What’s unboxing? It’s the process of opening the...
by joefisher | Sep 14, 2021 | Brand Stories, Marketing Samples, Printed Sales Collateral, Retail Merchandising, Sample Boards
QR codes – or Quick Response codes – were invented in 1994 by a Japanese engineer named Masahiro Hara. He described their purpose like this, “The QR code is to connect people and information.” And QR codes do this well, simply and intuitively. Use your...
by joefisher | Sep 5, 2021 | Marketing Samples, Retail Merchandising, Sample Boards
There’s an old saying, “It’s hard to stop a speeding locomotive.” We haven’t tried, but we bet it is true. The same might be said about trying to cut cost and waste out of a big, fast-moving sampling program while keeping its responsiveness to the needs of the...
by joefisher | Aug 23, 2021 | Marketing Samples, Printed Sales Collateral, Retail Merchandising, Sample Boards
You know IKEA mainly as a flat-pack furniture manufacturer. What you might not know is that IKEA bought a Romanian forest in 2015 and one in Alabama in 2018. Just one more step in IKEA’s evolution toward full vertical integration. Their goal – better control...
by joefisher | Jul 2, 2021 | Marketing Samples, Sales, Sample Boards
A Story – Why Marketing and Sales Alignment Matters A friend of mine used to run the marketing department at a major flooring company. Recently he told me this story. “A few years ago, we launched a major new flooring product. It included a big advertising and...
