by joefisher | Jul 2, 2021 | Marketing Samples, Sales, Sample Boards
A Story – Why Marketing and Sales Alignment Matters A friend of mine used to run the marketing department at a major flooring company. Recently he told me this story. “A few years ago, we launched a major new flooring product. It included a big advertising and...
by joefisher | May 12, 2021 | Retail Merchandising, Roofing Samples, Sample Boards
Confusion or Confidence – You Choose We’ve posted before about the idea of a “Win the Moment” checklist. It’s a list of everything your sample boards or other physical marketing materials need to do to win hearts, minds and sales when your materials get their...
by joefisher | May 7, 2021 | Brand Stories, Sample Boards
Brand or product storytelling has been a hot marketing topic for years. We’re believers. We think weaving a good brand or product story into your samples and other sales collateral is a powerful way to increase their potential to win the moment for your brand. And...
