by joefisher | Jul 2, 2021 | Marketing Samples, Sales, Sample Boards
A Story – Why Marketing and Sales Alignment Matters A friend of mine used to run the marketing department at a major flooring company. Recently he told me this story. “A few years ago, we launched a major new flooring product. It included a big advertising and...
by joefisher | May 12, 2021 | Retail Merchandising, Roofing Samples, Sample Boards
Confusion or Confidence – You Choose We’ve posted before about the idea of a “Win the Moment” checklist. It’s a list of everything your sample boards or other physical marketing materials need to do to win hearts, minds and sales when your materials get their...
by joefisher | May 7, 2021 | Brand Stories, Sample Boards
Brand or product storytelling has been a hot marketing topic for years. We’re believers. We think weaving a good brand or product story into your samples and other sales collateral is a powerful way to increase their potential to win the moment for your brand. And...
by editor | Apr 29, 2021 | Roofing Samples, Sample Boards, Shingle Sample Boards
Let’s Start with a Story Say you’re a homeowner looking for a new roof. You’d probably start the process by searching for roofing manufacturers online. You’ll find an array of manufacturers whose websites, products and claims look and sound pretty much the same. You...
