Is Print Collateral Worth It for LVT Brands?

There’s no question that luxury vinyl tile (LVT) is a popular flooring choice for residential homes and some commercial building projects. While these products are popular, LVT brands are in a competitive landscape where products must stand out and be memorable. This fact means that LVT brands often use a variety of marketing strategies to increase sales.

Given how common it is for flooring products to be sold in retail locations and in person, leveraging printed collateral could be on your brand’s radar. The question becomes, is printed marketing worth the investment for your LVT brand? Join us as the sales tool experts at Sampco walk through the answer.

Print Collateral Shows Off the Versatility of LVT Products

One of the main things LVT products are known for is their versatility. It’s common for brands to have a variety of colors, patterns, and even textures for customers to choose from. With so many options, print collateral is one of the best ways to showcase your LVT products’ features. For example, a printed brochure can highlight trending styles and product layouts, all while weaving in your unique brand story.

Other marketing tools, like an email blast, aren’t the end-all-be-all for showcasing your product line. Having your brand story beautifully told to a customer in a retail location creates a connection to your products that is more likely to be remembered. To boost your effectiveness, you can send personal postcards to potential customers, which will set you apart from competitors and could influence the purchasing decision.

Print Collateral Helps Contractors and Your Team Close Sales

For most LVT brands, plenty of sales are closed by contractors who install the products or salespeople at retail locations. With the sheer volume of products these professionals deal with daily, it’s a challenge to remember what makes one specific LVT brand unique. That’s where print collateral comes in.

A supporting piece of printed collateral gives a reference point for anyone trying to close a sale. Think of it to help guarantee that your brand’s story is communicated to prospects in your own words in an engaging way to convert a potential customer.

Another great feature of print collateral for LVT brands is how it can be specialized. For example, if your LVT brand is known for having unique patterns, you could showcase that point of differentiation in your printed collateral with embossing.

Print Collateral Lets LVT Brands Showcase Benefits

Some building product brands talk too much about features rather than highlighting the benefits their product offers. Print collateral is a great way to mitigate this. Think about the benefits your LVT products provide, such as having proven durability, which tells customers that they can drop or spill something on the product and have confidence that it will hold up. From there, map out how those benefits can be tied into your brand’s story.

With print collateral, you can include product photography showing those application benefits. A homeowner is more likely to buy your LVT products if they see a stunning grain etched along the floor of their dream kitchen.

Sampco Specializes in Print Collateral for LVT Brands

Is print collateral worth it for LVT brands? Yes. But you need a marketing partner who knows how to bring your brand story to life in print. Sampco’s proven experience is helping LVT brands make a lasting impression on customers through print. The marketing tools our team creates are backed by taking the time to fully understand your LVT brand.

Contact us today to learn more about how we can help your LVT brand “Win the Moment.”