Why Tile Brands Should Use Print with Their Marketing Samples

Anyone who works for a tile brand knows that sample boards don’t have enough real estate to share all the information a customer might need. With all the possible colors, patterns, and even grouting options, your tile brand has a lot to showcase each year. It’s part of the reason why many tile brands can find it challenging to balance customers wanting to physically see the products and giving them the opportunity to see all the options.

The good news is that there’s an answer to this problem—print collateral. Keep reading to learn more about why tile brands should use print collateral with their marketing samples.

Print Collateral Helps Make Your Tile Sample Budget More Efficient

Chances are that your tile brand has a wide variety of SKUs. While it’s cost-effective to include the tile material itself on a sample board, all the bullnoses and patterns can become costly to mass-produce on physical samples. That’s where the value of print marketing collateral really starts to shine.

For example, Sampco is able to translate the stunning detail of tile products with a high-resolution scanning process. By using the same scanner as the Louvre, every pencil, rope, lineal, and bullnose is printed to look exactly how it would on a physical sample. The process of creating print collateral with this type of scanner lets your tile brand more effectively promote more of your product line while putting less strain on the overall marketing budget.

Print Helps to Round Out Your Tile Brand’s Marketing Ecosystem

High-resolution scanning techniques are a great opportunity for tile brands, but it isn’t ready to replace the demand for physical touch. Homeowners and contractors often need to have the tile samples in their hands to gain confidence to use your product in an upcoming project. With branded print collateral, your tile brand can stay top of mind and offer upselling opportunities.

Since physical samples are the focus on a board, print pieces have more real estate to showcase other branded elements like logos, messaging, and tone. A potential customer who interacts with your sample board, printed collateral, and website gets a deeper understanding of what makes your tile brand truly unique.

Print collateral helps round out your marketing ecosystem. That means more touchpoints for your tile brand to create meaningful connections with your audience. Even if a sales prospect isn’t ready to buy just yet, beautifully crafted print marketing helps your products be more memorable for the future.

Print Can Help Boost the Performance of Your Tile Sample Boards

Over the last few years, there’s been a resurgence of hybrid tile sample boards. Tile brands that use boards that are comprised of 2/3 print and 1/3 physical samples are seeing some major benefits. First, the printed elements dramatically cut down the weight of the board, making them less expensive to ship.

Second, another major benefit is that the printed section of the boards can be produced faster. That makes it easier for your tile brand to keep up with changing trends and styles throughout the year. Since the patterns on tile products are what usually change the fastest, reprinting those elements is more efficient.

Help Boost Your Tile Sales with Print Collateral

At Sampco, we specialize in weaving what’s unique about your tile brand into print collateral and marketing tools. With unique strategies like high-resolution scanning and hybrid sample boards, our team can help you get the most out of your marketing budget.

Contact us today to learn more about how we can help your tile brand “Win the Moment.”