The Sales Tool Checklist LVT, Wood, and Ceramic Tile Brands Need to Follow

As a building products brand, your sales process is integral in reaching annual goals. Every time your products get in front of a potential customer, there’s an opportunity to push the sales needle and showcase what’s possible with your brand.

While there’s a wide variety of sales tools out there, building products, brands often find a hands-on approach is more effective. Purchasing trends indicate consumers are more likely to buy a product when they can physically see its design potential, so leveraging in-person sales tools is crucial. Ready to turn your prospects into customers? Keep reading—this blog reviews the recommended sales tools you should use if your brand specializes in LVT, wood flooring, or ceramic tile.

LVT Sales Tool Checklist

Sometimes, an LVT sales prospect can feel overwhelmed by the many options they must choose from. It helps to have sales tools that clearly demonstrate the product’s benefits to create a point of comparison. For LVT brands, we recommended using the following:

• Sample Boards: The key to designing a great LVT sample board is highlighting the product’s unique look, brand story, and application. The right sample board design will help showcase the craftsmanship that went into the product.
• Architectural Folders: There’s a reason architectural folders have been used for years by LVT brands. It’s a flexible library where your LVT brand can weave its story into every page. The right partner can also design architectural folders to be easily updated as your LVT product offering changes.
• Sales Presentation Kits: This tool helps exceed expectations with sales prospects by diving deeper into what makes your LVT products unique. A sales kit gives you the flexibility to tell your brand story custom via printed collateral, physical samples, or other custom tools that are needed.

Wood Flooring Sales Tool Checklist

For wood flooring, many buyers want to see the product up close to inspect its look, grain, and quality. To boost purchase confidence, sales prospects need to visualize how the flooring will look once the project is finished. To help close more sales, wood flooring brands can use:

• Hybrid Samples: These samples surround a piece of wood flooring with an HD-scanned and perfectly matched printed image. It creates the look of a much larger footprint, making it easier for a sales prospect to see the grain and visualize its use for their project. 
• Sample Boards: Wood flooring sample boards must be eye-catching and branded to stand out from the competition. Since it’s common for brands to have sudden demands for more boards, it helps to have a marketing partner who can offer a customized sample fulfillment program.

Ceramic Tile Sales Tool Checklist

Since the ceramic tile market is very competitive, your sales tools need to be on-brand and show real-world applications of the product. To help stand out, ceramic tile brands should consider using:

• Grouted Ceramic Tile Sample Boards: Take your sample boards to the next level by adding grout. It’s a great way to show homeowners, retailers, and contractors what your product will look like once it’s installed.
• Sample Binders: Sample binders can be made with full-color printing to match your brand guidelines and products perfectly. Your brand will be able to give every ceramic tile SKU an opportunity to shine and support those products with built-in sales collateral.

What Should All Your Sales Tools Have?

It’s important to remember that no matter what type of sales tool your building products brand uses, it’s essential that they:

• Follow your brand guidelines (the correct use of colors, logos, etc.)
• Give an accurate representation of your products.
• Address the needs of the audience they’re being presented to.
• Are designed to help your brand meet its goals.
• Are high quality with reliable performance in the field.

Sampco is an Experienced Sample and Marketing Partner

If you’re looking for a marketing partner to thread your branding into any samples or sales tools created, Sampco is here to help. Contact our team today to learn how we can help you close more sales with branded sales tools.