by truedigital | Feb 13, 2023 | Marketing Samples, Sales, Sample Boards
How Physical Samples Drive Building Products Sales In terms of using samples to boost sales, Costco has it down to a science. Not only do three out of every four customers take a sample, but this marketing practice leaves a lasting impression. In fact, popular news...
by truedigital | Feb 3, 2023 | Marketing Samples, Sample Boards
Building Efficient and Quality Brick Samples for Our Marketing Partners At Sampco, a large part of who we are as marketing partner for building material brands is working hard to find improvements that provide value. While this often involves helping our clients...
by truedigital | Nov 18, 2022 | Brand Stories, Marketing Samples, Printed Sales Collateral, Sample Boards
Trade shows for building products are back in full swing, and industry professionals are coming together to explore the latest products. At trade shows, interactive booths and technology are taking place on center stage now more than ever. While the building products...
by joefisher | Sep 14, 2021 | Brand Stories, Marketing Samples, Printed Sales Collateral, Retail Merchandising, Sample Boards
QR codes – or Quick Response codes – were invented in 1994 by a Japanese engineer named Masahiro Hara. He described their purpose like this, “The QR code is to connect people and information.” And QR codes do this well, simply and intuitively. Use your...
by joefisher | Sep 5, 2021 | Marketing Samples, Retail Merchandising, Sample Boards
There’s an old saying, “It’s hard to stop a speeding locomotive.” We haven’t tried, but we bet it is true. The same might be said about trying to cut cost and waste out of a big, fast-moving sampling program while keeping its responsiveness to the needs of the...
by joefisher | Aug 23, 2021 | Marketing Samples, Printed Sales Collateral, Retail Merchandising, Sample Boards
You know IKEA mainly as a flat-pack furniture manufacturer. What you might not know is that IKEA bought a Romanian forest in 2015 and one in Alabama in 2018. Just one more step in IKEA’s evolution toward full vertical integration. Their goal – better control...
