3 Interior Design Trends Building Products Brands Should Know for 2023
For tile, LVT, and wood flooring brands, staying on top of design trends plays directly into sales goals. Every year, new interior design styles are discovered that impact how your products are used in the homeowner market.
Remodeling projects are expected to grow in 2023 and changing interior design trends are a driving force. If your building products brand wants to capitalize on remodeling sales opportunities, don’t miss out on some of the most popular trends we’ve highlighted below.
1. More Homeowners Want Bold Kitchens
There’s been a resurgence in the world of home kitchen designs. Instead of the neutral looks that were popular a few years ago, 2023 is set to be the year of the homeowner going bold. Whether it’s lavish backsplashes, flooring, or cabinets, products that are visually striking are growing in demand. Since remodeling a kitchen is a big project and investment, homeowners also want building products that are both durable and beautiful.
To really make the most of this trend, your brand needs to make an impact the first time a homeowner sees your products. Take a minute to think about how your product samples are displayed. For bold kitchen remodeling projects, your samples and marketing tools need to:
- Truly reflect the unique design and color of your products
- Incentivize the homeowner to fall in love with your brand
- Give homeowners confidence in the quality of your products
2. 2023 is Going to Be Packed with Color
As we hinted above, the next interior design trend that will be hot in 2023 is all about colors. Over the last few years, neutral colors like gray, beige, or soft white were popular because of their timeless style. This year, interior design experts are seeing renewed interest in brands that have a variety of color options for their products. Rich colors let homeowners infuse more of their personality into the home and serve as natural conversation starters when hosting company.
To get a little more specific, deep reds, lighter blues, and even forest greens are all seeing an increase in demand. When your product collections have rich color options, what better way to showcase them to homeowners than with beautiful physical samples. With color cards, sample boards, and expert commercial printing, your brand can show homeowners how to bring those rich colors to life in their next remodeling project.
3. Large Format Flooring for Standout Spaces
In 2023, large format flooring is on everyone’s wish lists. Large format flooring is gaining steam partly because it makes small spaces look bigger and big spaces feel light and airy. It also has fewer grout lines, so attention is drawn to the beautiful colors and patterns of the flooring material. Changing flooring is an easy way for homeowners to quickly and easily transform the way a room looks.
Large format flooring is most popular in the tile industry, but some wood and LVT brands have created similar products. One of the potential challenges with large format flooring is displaying it in traditional samples boards that often have strict size requirements. The good news is that commercial print can come to the rescue here. The right marketing partner can use print to seamlessly make large format flooring products stand out on the page.
Stay On-Trend with Expert Marketing Tools from Sampco
If your tile, LVT, or wood flooring brand is interested in closing more sales this year with trending products, Sampco can help. We’re a true marketing partner that takes the time to fully understand your brand. That way, your sales prospects won’t have any doubt when it comes to the quality, look, or performance of your products.
Contact our expert team today to learn more about how we can create marketing tools and commercial print pieces that can help your brand “Win the Moment”.
